Zarządzanie silną marką / (Rekord nr 16032)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02498cam a2200469 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | xx004543793 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUKAT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241231100710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190221s2019 pl a f |001 0 pol c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788363391799 |
| 035 ## - Numer systemowy | |
| Nr systemowy | (OCoLC)1088999061 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Ł U/AC |
| pol | pol |
| rda | rda |
| Transcribing agency | Ł U/AC |
| Modifying agency | Ł U/AC |
| -- | Ł U/APs |
| -- | WA 14/MBs |
| -- | SZCZ U/ML |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | Z34 2019 |
| 099 ## - | |
| -- | ja2019002993 |
| 245 00 - TITLE STATEMENT | |
| Title | Zarządzanie silną marką / |
| Statement of responsibility, etc | redakcja naukowa Marzanna K. Witek-Hajduk ; autorzy: Marzanna K. Witek-Hajduk, Grzegorz Materna, Teresa M. Dudzik, Andrzej Sznajder, Ewa Szczęsna, Tomasz Sikora, Wiktor Piątkowski, Sylwia Zapolska-Szcześniak, Krzysztof Jakubiak, Bohdan Pawłowicz, Agnieszka Surowicz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [Warszawa] : |
| Name of publisher, distributor, etc | Wydawnictwo Nieoczywiste - imprint GAB Media, |
| Date of publication, distribution, etc | copyright 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 444 strony : |
| Other physical details | ilustracje ; |
| Dimensions | 24 cm. |
| 336 ## - RDA_CONTENT | |
| Tekst | Tekst |
| txt | txt |
| rdacontent | rdacontent |
| 337 ## - RDA_MEDIA | |
| media | Bez urządzenia pośredniczącego |
| n | n |
| rdamedia | rdamedia |
| 338 ## - RDA_CARRIER | |
| Wolumin | Wolumin |
| nc | nc |
| rdacarrier | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Miejsce wydania na podstawie strony www.nieoczywiste.pl. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografia na stronach 421-433. Indeks. |
| 521 8# - TARGET AUDIENCE NOTE | |
| Target audience note | Książka dla kadry zarządzającej, pracowników działów marketingu, a także studentów kierunków związanych z marketingiem i zarządzaniem. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (marketing). |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (marketing). |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Witek-Hajduk, Marzanna K. |
| Relator term | Autor |
| -- | Redakcja |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Materna, Grzegorz. |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dudzik, Teresa |
| Dates associated with a name | (1952- ). |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sznajder, Andrzej. |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Szczęsna, Ewa. |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sikora, Tomasz |
| Titles and other words associated with a name | (ekonomia). |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piątkowski, Wiktor. |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zapolska-Szcześniak, Sylwia. |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jakubiak, Krzysztof |
| Titles and other words associated with a name | (marketing). |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pawłowicz, Bohdan. |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Surowicz, Agnieszka. |
| Relator term | Autor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | GAB Doradztwo Wydawnicze Grzegorz Boguta. |
| Określenie rodzaju współpracy | Wydawca |
| Relator code | pbl |
| 856 48 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Okładka |
| Uniform Resource Identifier | http://www.nukat.edu.pl/nukat/icov/WALAZ/xx004543793.jpg |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Spis treści |
| Uniform Resource Identifier | http://www.nukat.edu.pl/nukat/icov/WALAZ/xx004543793.pdf |
| 920 ## - ISBN | |
| ISBN | 978-83-63391-79-9 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Książki |
| Źródło klasyfikacji | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Kod kreskowy | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteka Instytutu Solidarności i Męstwa im. W. Pileckiego | Biblioteka Instytutu Solidarności i Męstwa im. W. Pileckiego | 14/04/2022 | HD69.B7 Z34 2019 | 00011744 | 09/02/2024 | 14/04/2022 | Książki |